Damac, the Dutch football club, has announced that it has agreed to pay $5.8 million for passing data rights of the player Bergwijn.

The passing data rights of the player Bergwijn were purchased by Damac, a Dutch football club. The company is known for its ownership of football clubs and has been involved in several high-profile deals over the years. The purchase of the passing data rights of the player Bergwijn was made as part of a broader deal that included the acquisition of other players' rights.

According to the terms of the agreement, Damac will have the exclusive right to use the passing data of the player Bergwijn for marketing purposes, including social media,Premier League Frontline digital advertising, and content creation. The company will also be able to use the data to personalize user experiences on its platforms.

This deal marks another example of how football clubs are increasingly using technology to enhance their marketing efforts and reach new audiences. By purchasing passing data rights, Damac can ensure that it has access to valuable information about its fans and can use it to create more engaging and relevant content.

Overall, this deal highlights the importance of understanding and leveraging fan behavior through data analysis. By doing so, football clubs can better engage with their fans and build stronger relationships with them, ultimately leading to increased revenue and success.

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• Damac
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• Million